Granada Convention Bureau is a driving force for the economic and transversal development of Granada and its province, being the specific and professional instrument for the promotion of Granada as a MICE destination. Its main purpose is to promote Granada as a MICE (Meetings, Inventives, Conventions & Events) destination and to offer impartial advice and support to event and congress organisers.

It is a public-private collaboration initiative promoted by the Granada Tourism Association and made up of the Granada City Council, the Granada Provincial Council, the Granada Confederation of Employers, the Granada Chamber of Commerce, the University of Granada, the Granada Conference Centre Consortium and the Motril Chamber of Commerce. It currently has more than a hundred member companies.